0

Cheers to Spice Girls musical, Viva Forever

Can it be true?! … Recent buzz in the Broadway and music world confirm that Judy Craymer, the brilliant creator of Mamma Mia!, a global smash hit musical, is taking on a new project. This time Craymer will be taking the beloved song of the pop band Spice Girls and working them into a full-fledged glittery musical spectacular! Though the news is not the second Spice Girls reunion that fans have been hoping for, the musical may promise to be a whole lot better!

Craymer seems to be a mastermind at taking popular pop music and turning it into a successful staged musical. Though her record stands 1-for-1 with turning the best of ABBA into Mamma Mia!, the fact that the ABBA musical has won critical acclaim and earned $600 million worldwide as a Hollywood blockbuster gives us overzealous confidence that the Spice Girls musical has great chances.

Geri “Ginger Spice” Halliwell persuaded Craymer to start work on the project in hopes that it will open in London in the next 2-3 years. The British producing will be collaborating with Halliwell and Simon Fuller (the former manager of the girls) to develop the musical show. Of course, Victoria “Posh Spice” Beckham and the other girls will be adding their input along the way as well. The chosen name for the upcoming musical is Viva Forever and all of the pop group’s greatest hits will be featured in the show.

Craymer shares that her goal will be to create a unique celebration of the band’s music and capture the phenomenal impact they made on popular culture in the nineties. The Spice Girls were all about having fun, living life and laughing a lot – perfect themes for a joyful stage performance. Viva Forever is going to follow the same fictionalized style as Mamma Mia!; but Craymer assures us that audiences will get a full “sense of a story, about a group of women, that you knew was very much related to the music.”

The prospect of incorporating such pop classics as Who Do You Think You Are, Wannabe and Mama is very exciting for Craymer, but of course thinking about which music to include can’t start until the story is written first.

So until further progress is made, we are left dreaming and wondering if the Spice Girls will be playing any role on stage when the musical opens. Chances are high given that they can all sing, dance and act enthusiastically. We shall see…

Meanwhile, reminisce with use and listen to our favorite Spice Girl classic:

Can’t wait? Join us and listen to the Spice Girls’ Greatest Hits in the meantime.